SEO Audit Services

Find Out What's Holding Your Rankings Back

A complete review of your website's technical health, content, backlinks and local signals, with a prioritized list of fixes tied to the leads you want more of.

Request My SEO Audit See What We Check
Since 2018 helping businesses grow
USA & Australia client markets

The Problem

You Can't Fix What You Can't See

Most ranking problems are invisible from the front of your website. These are the issues an SEO audit is built to uncover.

Pages Google Can't Find

Pages blocked from crawling, missing from your sitemap or left out of the index can't rank, however good they are.

Slow, Unstable Pages

Weak Core Web Vitals and heavy pages frustrate visitors and hand an easy advantage to competitors.

Content That Misses Search Intent

Pages written around the wrong keywords attract visitors who were never going to call or enquire.

Duplicate and Thin Pages

Near-identical pages compete with each other and dilute the signals Google uses to rank you.

A Weak Backlink Profile

Too few relevant links, or risky ones, limit how far your most important pages can climb.

Invisible to AI Search

Without clear structure and schema, AI Overviews and answer engines are more likely to skip your content.

An audit turns guesswork into a plan. You see what's wrong, why it matters and what to fix first.

Request My SEO Audit

What We Check

A Full SEO Audit, Not a Tool Export

We combine crawl data, Search Console and Google Analytics with a hands-on review, then explain each finding in plain language.

Technical Health

Can search engines crawl, render and index the pages that matter?

  • Crawling and indexing
  • Site speed and Core Web Vitals
  • Mobile usability and HTTPS

On-Page SEO

Does each page clearly match what your customers are searching for?

  • Titles, meta descriptions and headings
  • Content quality and search intent
  • Internal linking

Keywords and Competitors

Where do you rank today, and where are competitors winning instead?

  • Current rankings and missed keywords
  • Competitor comparison
  • Content gap list

Backlink Profile

Is your site trusted by the right websites, and are any links a risk?

  • Referring domains and anchor text
  • Spammy or toxic links
  • Link opportunities

Local Signals

Are you set up to appear in Google Maps and "near me" searches?

  • Google Business Profile review
  • Name, address and phone consistency
  • Local landing pages

Tracking Setup

Can you see which searches and pages actually bring in leads?

  • Google Analytics 4 and Search Console
  • Form and conversion tracking
  • Call tracking check

Why Smart Leading

An Audit You Can Actually Act On

An audit is only useful if it leads to the right changes. We keep the findings clear, honest and focused on what will help your business win more leads.

/ 01

Real Results, Honestly Reported

We report what we actually find. No inflated issue counts and no scare tactics, just the problems that matter and why.

/ 02

Trackable in Lead Analytics

Search Console, Google Analytics and Google Business Profile data sit next to your leads in your own client workspace.

/ 03

Built Around Your Customers

We start with your business, your buyers and your website, then shape SEO around the people you want to reach.

/ 04

Budget-Friendly by Design

We focus the work on what your business needs now, so your budget goes into the changes most likely to bring in leads.

/ 05

Easy to Start

Tell us about your business and share your website. We take it from there and keep you informed at every step.

/ 06

Experience Across Industries

Since 2018 we have worked with kitchen, home improvement, energy, cleaning, dental and meal delivery businesses in the USA and Australia.

How It Works

From Audit to Action Plan

Every audit ends with clear priorities, not a report that sits in a drawer.

1

Discovery

We learn about your business, your customers, your competitors and the leads you want more of.

2

Data Collection

We crawl your website and review Search Console, Google Analytics and your Business Profile.

3

Analysis

We check technical health, content, links and local signals against your goals.

4

Prioritized Findings

Issues are ranked by impact and effort, so you know exactly what to fix first.

5

Walkthrough and Next Steps

We talk you through the findings and your options for fixing them, in-house or with us.

SEO TRACKING

Your Search, Traffic and Local Stats. One Dashboard.

Lead Analytics is the marketing dashboard built by Smart Leading. Google Search Console, Google Analytics 4 and Google Business Profile connect once and sit together in your own client workspace, next to the leads your marketing brings in.

  • Google Search Console

    How do you show up in Google?

    • Search clicks
    • Impressions
    • Average position
    • Top queries
  • Google Analytics 4

    What do visitors do on your site?

    • Users
    • Sessions
    • Engagement
    • Key events
  • Google Business Profile

    How is your local listing performing?

    • Local listing performance
    • Viewed next to search and website data

See your SEO next to the leads it brings in.

Search clicks and website sessions are shown as performance context. Calls, website forms and CRM contacts are tracked as unique leads, each person counted once.

  • Scheduled sync, with historical data kept for reporting
  • Custom date ranges and client-ready reports
  • Missing data is labelled “not connected”, never shown as zero
Lead Analytics Explore Lead Analytics (opens in a new tab)

SEO SERVICES

More Ways We Can Help You Rank

View all SEO services

Get Started

See What's Holding Your Website Back

Tell us about your business and website, and we'll get in touch about your SEO audit.

  • Free SEO audit
  • No credit card required
  • 7-day free trial

Request Your SEO Audit

We'll review your site and reply within one business day.

By submitting, you agree to be contacted about your proposal.

FAQ

SEO Audit Questions, Answered

What businesses usually ask before booking an SEO audit.

Ask Us Anything

We review your technical health, on-page content, keyword and competitor gaps, backlinks, local signals and tracking setup. We agree the exact scope with you before we start.

An audit is useful when traffic or leads have stalled or dropped, before a redesign or migration, or before you invest in an ongoing SEO program and want to know where to start.

A prioritized list of findings explained in plain language, with recommended next steps. We confirm the format with you before we begin.

Yes. We offer technical SEO, content, link building and local SEO, so we can handle the fixes for you. Your own team or developer can also work from the findings.

Access to Google Search Console and Google Analytics gives the clearest picture. We'll tell you exactly what we need and why before we ask for anything.

It depends on the size of your website and the scope we agree. We'll give you a timeline before we start.